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The Wisconsin Right to Life Veritas Society is responsible for the hugely successful, state-of-the-art media campaign that has saved thousands of lives across Wisconsin with messages of truth. The Veritas Society is about much more than advertisements, though. We are dedicated to providing women with the resources they need to choose life.

Veritas advertisements direct women to our 123GiveLife.com website. On this site, women simply enter their zip code to find the pregnancy resource centers closest to them. This simple marketing tool ensures that vulnerable women can find our partners at these pro-life centers that truly give women a choice about their pregnancies.

Another valuable resource is the TeenBreaks.com website. This site is a pro-life alternative to the anti-life propaganda targeting teens promoted by Planned Parenthood and other abortion advocates. On this site, teens can learn about dating, sex, pregnancy and talk to other teens about their experiences.

Finally, the Veritas Society invests in Google AdWords. This enables women searching for abortion on Google to find pro-life alternatives to abortion providers.